Wine Lifestyle blended with Entertainment, Fashion & Art
Color and Aroma is a friendly, stylish & earthy experience that transcends time and wine culture by sharing a different side of the grape and bottle. The world around it. We share unique artwork and stories that you may not think relate to wine, but yes, most things in some shape or form link back to this ancient beverage. We showcase this lifestyle and timeless experience by engaging with non-wine drinkers to the advanced wine lover looking for an authentic and fresh new outlook from a different angle. Enjoy new ideas, artistic production and interesting characters that will make your wine and Color and Aroma journey be one of a kind.
Thank you for your openness and consideration
Colors & Aromas
If you think deeply, most things connect to Color and Aroma. Our Colors and Aromas are where our fictional stories meet fact and art. When it comes to traditional articles, we try to change the way stories are told using more of a creative writing style, bringing a literature aspect to the stories. Use your imagination and you will see it all come together with Color and Aroma.
Enjoy and Experience the Colors and Aromas of life with us!
Paso Wine Plunge
There once was a skilled winemaker from Santa Cruz that moved to Paso Robles to start a new wine brand. His name was Ben and he was an assistant winemaker at Ridge in the Santa Cruz Mountains and used to visit Paso staying with his friend Bender who made wine barrels. He thought he could make it work in the Pass of the Oaks because he loved the wine, soils, culture and the opportunity to be around world-class winemakers everyday. It would allow him to learn from the best and take advantage of Paso’s legitimate success in the wine world. He made wine on the side while at Ridge but did not market and sell to consumers, just shared and drank with his friends and family. It would be his first Paso vintage where he was promoting his brand Electros named after the music genre of electronic music with early hip-hop influence that used drum machines, synthesizers and funk music to create a unique sound in the late 70s and early 80s. To start, he bought fruit from the Adelaida District and Templeton Gap and was happy to get a chance to buy a few tons from each vineyard site. He made a bunch of money from a remote tech job he had in the past while living in Santa Cruz which allowed him to make wine and put everything on the line moving to Paso with only one friend living there. People thought he was crazy, which he was, but he was confident in making it happen, so after a lot of extensive research on the region’s terroir, he decided to sell most of his belongings and take the Paso wine plunge…
Vines
Creative Marketing
Support your local and beyond businesses
Click on the photo to view their website
San Luis Obispo, CA
San Luis Obispo, Cambria, Bakersfield, Fresno, CA
Vespera Resort
Pismo Beach, CA
Book Magazine
Coming from a West Coast outlook, Color and Aroma explores local to global subject matter. We push the limits with our art, writing and photography, sharing our unique content both digitally and in print. We read like a book, but can be more visual in magazine format. Enjoy ideas, interesting characters, stories and much more!
Three
SLO County
SLO County is Ag
History meets Technology
SLO Coast AVA:
So Cool
Cal Poly, San Luis Obispo
Wine and Viticulture Program
Color and Aroma
Have Fun!
Hop on board and live the flavors of Color and Aroma. You can only have a good time when experiencing art, life and wine with us. We want to make you feel welcome and comfortable around what is in and outside of the bottle. Don’t miss out on the next big, full-bodied experience.
We thank you for your interest and support.
“Color and Aroma is a way to explore art, life and wine by changing the landscape of how we perceive wine culture and its lifestyle.”
— Brandon J. Beeson, Color and Aroma